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Screen Shot 2022-11-30 at 10.14.14 AM.png
Screen Shot 2022-11-30 at 10.14.14 AM.png
Screen Shot 2022-11-30 at 10.14.14 AM.png
Screen Shot 2022-11-30 at 10.14.14 AM.png

Usability Testing: Paramount+ Mobile

Overview

The Paramount+ streaming app has been a late bloomer in usability. When I designed this test, the user flow for getting to the episode list from the player dialogue (when entered through the "Keep Watching" section) was to go back to the home screen and manually search for it.

 

I wanted to collect evidence that this user flow needed improvement through formative methods as well as summative methods/comparison to a better user flow that operates like the Netflix app (from the player dialogue, you can navigate to the episode list).

Presentation Deck

5pm-8pm

Paramount+ Usability Test image.png

The User

Constraints for who the target user was for this test were fairly relaxed: someone between the ages of 18-50 who sometimes uses a mobile app to stream TV shows, but has not used the Paramount+ app. Sampling was convenience sampling. Sample size estimates were made keeping in mind that running the study on more than 16 participants was unrealistic for the time available, so expected effect sizes and confidence levels were often dependent on that limitation, as opposed to the other way around.

Test Design

Moderated remote usability test on Figma Prototype with participants randomly assigned to two groups: one using a prototype that mimics the user flow of the Paramount+ mobile app, and an augmented version that looks the same, but functions like the Netflix app (user can access the episodes list from the player dialogue).

Research Plan

5pm-8pm

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Prototypes

Paramount+

5pm-8pm

Player SS.png

Alternate

5pm-8pm

Player aux SS.png

Research Report

5pm-8pm

UX Research Report_BH_image.png

Reflections/Limitations

UX limitations_reflections.png
Prototype reflections.png
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