Usability Testing: Paramount+ Mobile
Overview
The Paramount+ streaming app has been a late bloomer in usability. When I designed this test, the user flow for getting to the episode list from the player dialogue (when entered through the "Keep Watching" section) was to go back to the home screen and manually search for it.
I wanted to collect evidence that this user flow needed improvement through formative methods as well as summative methods/comparison to a better user flow that operates like the Netflix app (from the player dialogue, you can navigate to the episode list).
Presentation Deck
5pm-8pm
The User
Constraints for who the target user was for this test were fairly relaxed: someone between the ages of 18-50 who sometimes uses a mobile app to stream TV shows, but has not used the Paramount+ app. Sampling was convenience sampling. Sample size estimates were made keeping in mind that running the study on more than 16 participants was unrealistic for the time available, so expected effect sizes and confidence levels were often dependent on that limitation, as opposed to the other way around.
Test Design
Moderated remote usability test on Figma Prototype with participants randomly assigned to two groups: one using a prototype that mimics the user flow of the Paramount+ mobile app, and an augmented version that looks the same, but functions like the Netflix app (user can access the episodes list from the player dialogue).
Research Plan
5pm-8pm
Prototypes
Paramount+
5pm-8pm
Alternate
5pm-8pm
Research Report
5pm-8pm
Reflections/Limitations
