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Booker Harrap

User Experience Researcher

Always looking to grow and expand my skillset; I'm particularly interested in applying my research skills to strategic decisions of high business value, but I'm not above usability testing small features or diving into survey data to understand where we're succeeding, failing, and with who. I'm confident in my ability to deliver reliable and valuable insights in a thorough but direct way.

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Usability Test MVP

SluffApp, 2022

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Ambitious scope was a learning experience that yielded valuable insights. Think-aloud protocol, contextual inquiry, and summative evaluation.

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Experience Analysis

Girl Scouts, 2022​

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An analysis of the Girl Scout Gold Award journey to understand how to drive engagement in diverse populations

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Competitive Analysis

SluffApp, 2022

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Extensive feature analysis of main competitors enabled the owner to gain investors through the pitch deck

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+2 other competitive analyses

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Experience Benchmarking

Paramount+ App (School)

2023

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Streaming.. comparison of two user flows. Formative and summative inquiry with sample size, confidence intervals, and stakeholder friendly explanations

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Qualitative Interviews + Analysis

Stakeholder Alignment (School)

2023

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UXRs experiences with stakeholder misalignment, and strategies to overcome. End-to-end research with an academic paper deliverable

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Survey Design and Analysis

Problem Discovery, Market Segmentation ++ (School), 2023

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-Cluster Analysis of Alexa users for problem discovery and market segmentation.

-Raising the purchase rate for the Barnes & Noble app.

-Internship and Research lab work

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