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![Barnes-Noble-Logo.jpg](https://static.wixstatic.com/media/17341b_cab27ed925d344eba283b175732d3a3a~mv2.jpg/v1/crop/x_0,y_158,w_600,h_281/fill/w_720,h_337,al_c,lg_1,q_80,enc_auto/Barnes-Noble-Logo.jpg)
Discovery Survey
Context and Background
UX Research class assignment:
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Imagine you work for Barnes and Noble.
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Leadership thinks there are ways to optimize the app. Only 0.5% of valid app sessions result in a purchase! They don’t know why, but they would like to see that number go up this quarter.
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You have access to all app users for your survey, but you can only ask 10 questions, and only 2 of them can be open-ended.
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Design a survey that would likely provide some clarity to leadership. Specify any sampling criteria.
Survey
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