UX Research class assignment:

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Imagine you work for Barnes and Noble.

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Leadership thinks there are ways to optimize the app. Only 0.5% of valid app sessions result in a purchase! They don’t know why, but they would like to see that number go up this quarter.

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You have access to all app users for your survey, but you can only ask 10 questions, and only 2 of them can be open-ended.

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Design a survey that would likely provide some clarity to leadership. Specify any sampling criteria.